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1. Why Does the Skin Age? 

The Problem: Aging Skin

It’s a simple question.  Why does the skin age?  Are the fine lines and wrinkles of old age entirely unavoidable?  Or is there something I can do about it? Softt Beuaty Skincare is here to break down the issue of aging skin and how you can deal with it most effectively.  

Cause #1: Intrinsic Aging

The first type of aging is called intrinsic aging.  It’s built into your DNA, and there’s nothing you can do reverse it at the source.  At some point in your twenties, your body chemistry changes, and collagen and elastin, which form the structural basis of your skin and give it elasticity, begin to break down.  As these two fibers deteriorate, the skin no longer returns to its former shape, leading to sagging skin, the formation of wrinkles, and increasingly visible expression lines.

Cause #2: Extrinsic Aging

The second type of aging is called extrinsic aging.  Extrinsic aging takes place due to environmental factors that damage the skin and increase the rate of intrinsic aging.  Including environmental factors such as the sun’s harmful rays or cigarette smoke, extrinsic factors further damage skin cells, making them less efficient at regenerating and less able to produce collagen and elastin.  

The Problem: Collagen, Elastin, and Less Efficient Skin Cells

Intrinsic aging and extrinsic aging combine to destroy collagen and elastin while damaging skin cells.  With less elasticity to hold the skin where it should be and skin cells less able to make up for the damage, the appearance of the skin deteriorates.  

The Results: Age Signs

We’ve all seen them!  With decreased elasticity and reduced cell-regeneration, the skin starts to break down.  If you’ve ever blown a balloon all the way up and let the air out, you’ve seen the way this looks; only this time it’s happening in your skin.  Fine lines and wrinkles develop, the skin sags, and expression lines become more evident.  

The Solution: Increased Skin Cell Activity

Healthy skin is more active skin, meaning if your skin is healthy, your skin cells are producing more collagen and elastin to combat the signs of aging and slow the aging process. Softt Beauty Skincare provides a line of products that stimulates this type of cell activity for visible anti-aging benefits.


2. What is Intrinsic Aging?

The aging process isn’t entirely based on genetics.  In fact, there are a number of external factors that affect the skin to cause signs and symptoms of premature aging.  While most premature aging is caused by over-exposure to the sun’s UV rays, other factors also contribute.  For example, a commonly used facial expression can, over time, lead to expression lines that resemble that expression.

Here are a few of the key factors that cause extrinsic aging:

    The Sun- The sun is your skin’s biggest enemy.  Every minute under it’s harmful rays causes premature aging called photo-aging.  UV rays penetrate the skin and damage skin cells, decreasing their productivity.  Eventually, the skin is no longer able to recover from the damage, and wrinkles, age spots, and sagging skin results.  The best way to stop photo-aging is to stay out of the sun altogether and use a powerful sunscreen when exposed to its rays. 

    Expressions - Repetitive facial movements and expressions have been shown to cause fine lines and wrinkles.  Every time you use a facial muscle, it forms a groove under the skin’s surface.  Eventually that groove gets deep enough to be visible, and an expression line forms.  

    Gravity - This one is completely unavoidable.  Gravity is constantly pulling your body down, and in doing so, it tugs on the skin, leading to wrinkles and sagging areas.  As the skin’s elasticity decreases, gravity’s effects become increasingly evident.  

    Sleeping Positions - If you rest your head on the pillow the exact same way every night you sleep, it’s possible that your habit will lead to wrinkles.  Also called sleep lines, these wrinkles start on the surface of the skin and eventually become permanent.  To avoid this extrinsic age factor, try sleeping on your back instead of your side or belly.

    Smoking - This is perhaps the most controllable extrinsic age factor.  Smoking causes chemical changes in the human body that accelerate the aging process.  We’ve all seen it - the leathery, wrinkled skin of a long time smoker.  It’s no coincidence.  Those who smoketydency to develop an unhealthy, yellow complexion and have been shown to have significantly more wrinkled skin.
Don’t worry - there is hope.  By using an anti-aging treatment regimen, you can combat extrinsic age factors.  For instance, Softtbeauty Vitamin C Serum and Vitamin C Prep and Tone remove free radicals that form due to sun exposure, limiting the damage they can do to the skin.


3. Is Anti Aging Possible?

Is there such thing as a fountain of youth?  No.  Do things exist that can reverse the aging process?  Yes.  Softtbeauty Skincare exists to help you do just that!

Aging occurs due to intrinsic and extrinsic factors that decrease skin cell activity and 

break down collagen and elastin fibers in the skin.  The decrease in these elastic fibers combined with the inability of the skin to repair the situation leads to age signs, including fine lines, wrinkles, expression lines, and sagging skin.  

Once you understand the causes of aging, you can see how it might be fixed.  If there was a way to increase collagen and elastin content in the skin and rejuvenate skin cells, you could reverse the aging process and slow down subsequent aging.  It’s a pretty simple idea, right?

Fortunately, there are a number of ways you can do this.


First, let’s talk about stopping, or at least slowing down, the aging process.  After all, the best method of dealing with something is preventing it altogether.  In order to do this, it’s important to treat your skin right.  Healthy skin is more active skin, meaning more collagen and elastin to to hold off those pesky wrinkles.  At the same time, protect your skin from UV damage with a sunscreen and free radical damage with antioxidants like the vitamin C in Softtbeauty Vitamin C Prep & Tone and Softtbeauty Vitamin C Serum.


Hydrated skin is healthy skin, meaning more productive skin cells.  So moisturize regularly to keep those cell motors moving.  Use Softtbeauty Hyaluronic Acid Serum to stimulate skin cell activity and provide the skin with a plump, fresh look.


Nourish the skin with nutrients it needs for skin cells to stay productive.  This includes giving the skin vitamins, minerals, moisture, and antioxidants.  Try Softtbeauty Multi-Active Night Creme for a rejuvenating skin treatment with anti-aging benefits.

In a way, it’s simple.  Reverse the causes of aging, and get younger looking skin.  Now you understand the causes, so you can see how Softtbeauty Skincare addresses them for real anti-aging results.


4. Ascorbyl Phosphate

You’ve seen it on the ingredients lists of some of your favorite skin care products, but you probably don’t know that it is.  The chemical name is misleading - ascorbyl phosphate is simpler than it sounds.

So what is ascorbyl phosphate?  Ascorbyl phosphate is a stable form of vitamin C that nourishes, protects, and brightens your skin.  It is an important ingredient in many Softtbeauty Skincare products due to its intense nourishing power.  

So why not just call it vitamin C?

Vitamin C is a vital nutrient for human beings.  Unable to make it on their own, humans must consume it or, in this case, apply it to their skin.  Used in over 300 ways by the body, vitamin C is absolutely essential to human health and is a powerful nourisher of the epidermis.

Unfortunately, vitamin C is highly unstable, and in just a short amount of time, it rots and loses its potency.  So if you add it to a skin care product, the product deteriorates on the shelf, making it unusable in just a short time.  

What is the solution?  Cosmetics companies and scientists developed a way to stabilize vitamin C, turning it into a salt that provides all the benefits of the protective antioxidant without the unwanted breakdown.  It’s called ascorbyl phosphate, and its amazing for your skin.

After being applied to the skin, the skin’s natural enzymes break down ascorbyl phosphate into pure vitamin C, allowing the nutrient to do its work to improve the health and appearance of your complexion. 

So what is ascorbyl phosphate?  It’s stable vitamin C that becomes pure vitamin C when applied to your skin.  Softtbeauty Skincare offers a number of products that feature the nourishing power of ascorbyl phosphate.  Vitamin C Serum and Vitamin C Prep & Tone are great examples of how ascorbyl phosphate improves the health and appearance of the complexion. 


5. The Importance of Skincare

The skin is the largest organ in the human body, and its responsibilities are endless.  Whether it’s providing a physical barrier between your vital organs and the outside world or maintaining the moisture balance of your circulatory system, its importance cannot be overstated.  Yet many of us fail to take care of it the way we should.  This we do in spite of the fact that almost everything we do affects our skin.  

Softtbeauty Skincare is dedicated to your entire health and well-being, and a vital part of that is your dermatologic condition.  So we’re here to encourage you to take care of your skin.  Here are a number of ways caring for you skin will improve your overall wellness:

  • Comfort. Simply put, healthy skin is comfortable skin.  Most of us have dealt with the discomfort of dry, dehydrated skin at some point in our life, so we know how uncomfortable it can be.  By properly cleansing, moisturizing, and nourishing our skin, it is less susceptible to damage and irritation.  

  • Faster Healing.  Unless you plan on living in a bubble for the rest of your life, your skin will be exposed to the elements and subject to injury.  Whether its a scrape on the shin while playing with your child or a cut on the finger while cooking in the kitchen, you’re bound to damage your skin at some point.  Healthy skin is better able to regenerate and heal itself, allowing you to heal faster and be less susceptible to infection. 

  • Prevention of Illness.  Your skin is the primary barrier between the outside world and your vital organs.  As such, it blocks germs, illness, and other harmful elements from penetrating into your body and doing damage.  Healthy skin is better able to defend you from elements that otherwise would make you sick.

  • Cancer Prevention.  The sun is a constant predator, damaging skin cells in way that eventually can lead to skin cancer.  Care for your skin and yourself by using a sunscreen anytime you plan on heading out into the sun.

  • Appearance.  Not to be superficial, but healthy skin is better looking skin.  Taking care of your skin reduces the signs of aging and provides a more vibrant, youthful complexion.  It’s not a crime to want to look good, and caring for your skin helps you do just that!


This is the skin you’re in, and its the only skin you get, so care for it as best you can with Softtbeauty Skincare products and a proper dermatologic treatment regimen.

6. Vitamin C and Your Skin

Most of us have heard how important vitamin C is for our overall health.  What many of us might not know, however, is how nourishing vitamin C is for our skin.  That’s right, the same cold-fighting, health-enhancing abilities of the vitamin C you get when eat an orange also protect, nourish, and rejuvenate the skin for a healthier, younger-looking, more vibrant complexion.  

What is vitamin C?

Also known as L-ascorbic acid, vitamin C is an essential nutrient that works inside the human body in a number of ways to promote overall health.  It prevents sickness, heals injuries, prevents bleeding, produces collagen, as well as a number of other functions.

Why is vitamin C helpful to my skin?

Vitamin C is particularly helpful to the skin in three ways.  First, it stimulates collagen production in skin cells, leading to tighter, plumper skin with less fine lines and wrinkles.  Second, vitamin C brightens the skin.  It penetrates the skin’s layers to lift away discoloration and provide a more radiant, even complexion while inhibiting melanin production to prevent the formation of age-spots.  Third, it protects the skin.  As a powerful antioxidant, vitamin C removes damaging free radicals from the surface of the skin and prevents environmental damage that leads to aging.  

What is ascorbyl phosphate?

Also known as sodium ascorbic phosphate, ascorbyl phosphate is a fancy, chemical name for stable vitamin C.  Regular vitamin C is very unstable, making it impractical to use in skin care products due to the fact that it rots on the shelf.  Ascorbyl phosphate is a stabilized form of vitamin C that is activated when broken down by enzymes on in the skin to release pure, nourishing vitamin C.  

Softtbeauty Skincare recognizes the dermatologic power of vitamin C, which is why it includes the powerful vitamin and antioxidant in its Vitamin C Serum and Vitamin C Prep & Tone.

7. What is Hyaluronic Acid?

Hyaluronic Acid is a compound naturally present in the human body.  It is highly concentrated in fluids in the eyes and the joints, where it acts as a cushion and lubricant due to its moisture retention capabilities.  Able to hold up to 1000 times its molecular weight in water, hyaluronic acid is a truly unique compound.

It’s not surprising, then, to learn that hyaluronic acid is utilized in a variety of medicinal ways to treat a host of different conditions.  It is used to treat cataracts, cancer, improve osteoarthritis, and promote the healing of wounds, just to name a few.  

The reason we’re talking about hyaluronic acid now is because of its dermatologic relevance.  When applied topically, hyaluronic acid works in a number of ways to enhance the health and appearance of your complexion. 

  • Hydration.  Hyaluronic acid provides deep, rich moisture to the skin, infusing hydration down to the dermis to stimulate skin cell activity and provide a plump, vibrant complexion.  At the same time, its humectant properties draw moisture form the surrounding environment for lasting hydration benefits.   

  • Healing.  Hyaluronic acid boosts the skin’s natural healing processes, decreasing healing times and soothing inflammation, irritation, and redness.

  • Stimulation.  The anti-aging benefits of hyaluronic acid come from it’s ability to stimulate skin cell proliferation and cellular production of collagen and elastin.  Not only does it provide a healthy environment for skin cells to work, but it also activates them to do so.

  • Enhancement.  Hyaluronic acid fortifies the skin’s natural barriers, locking moisture and nutrients in while keeping damaging age-factors out.

  • Conditioning.  The hydrating power of hyaluronic acid gives the skin a softer, suppler look and feel.  Almost instantaneously after applying Softt Beauty Skin Care Hyaluronic Acid Serum, you’ll notice a more vibrant complexion with a silky-smooth finish. Hyaluronic acid truly is an amazing compound, which is why Softtbeauty features it in a number of its amazing, anti-aging products.

8. What is Intrinsic Aging?
Also referred to as the natural aging process, intrinsic aging is the natural decline of the condition of the skin that takes place beginning in the mid-20’s.  Around that time, decreased skin cell production of collagen and elastin, two fibers essential for skin elasticity, leads to less elastic skin that doesn’t quite snap back into place the way did 

during teenage years.  Additionally, skin cells do not regenerate and shed as quickly, further contributing to the problem.  Although intrinsic aging begins in the 20’s, symptoms, such as fine lines and wrinkles, are not usually observed for decades.

Signs of intrinsic aging include:

  • Expression lines

  • Wrinkles

  • Hollowed cheeks and eye sockets

  • Sagging skin

  • Dry and itchy skin

  • Graying hair

  • Hair loss

  • Rough, leathery texture

  • Age spots and pigmentation irregularities

  • Thinner nails

The intrinsic aging process is controlled by genetics, meaning there’s nothing you can do at the source to stop the process.  It’s different for everyone.  Some people notice gray hairs in their 20’s, while others never experience them.  Additionally, some people get wrinkles and expression lines in their 30’s, while for others such age-signs don’t show up until their 50’s.  

While we won’t be able to stop intrinsic aging at the source until we develop DNA manipulation techniques like those we see in the movies, there is plenty we can do to slow the progress of intrinsic aging.  As previously stated, intrinsic aging leads to decreased collagen and elastin.  So if we can increase collagen and elastin levels, we can slow the process.  

Softtbeauty Skincare offers a variety of products that do just that.  Using powerful active ingredients such as hyaluronic acid, vitamin C, and essential oils, Softtbeauty Skincare offers skin treatments that stimulate skin cell activity to slow the formation of age signs.  Softtbeauty Hyaluronic Acid Serum offers a potent dose of moisture and anti-aging active ingredients.  Additionally,Softtbeauty Multi-Active Night Creme works while you sleep to reinvigorate aging complexions for a younger appearance.